In most cases, you have less than 30 seconds to make a first impression. Visual design is the single most effective way to get the most out of that small window of time, and convince your audience to extend it just a bit further to listen more. This is how you beat the noise of everything else competing for their attention. Design gets you heard.
So, what’s the best tool to have in your belt in this age of screen-takeover? Clean, fresh, engaging design for all your presentations.
With the amount of exposure to hundreds of websites, marketing campaigns, advertisements and applications – everyone is a design expert these days. Even someone who has never taken a class on design fundamentals. Most people will decide whether or not to work with you based off how you look at first glance. And then… click. You’re in the rearview mirror of some important potential clients that might be vital to the growth of your business.
All of this being said, here are 3 pieces of advice from over 15 years of observations working with everything from a small mom-and-pop business in Nashville to a Silicon Valley online retail giant to a fashion-powerhouse in New York City:
- Make sure you create a dynamic, beautiful style guide to be sure all your design is cohesive and has a long term strategic plan keeping your business looking on point. Your presentation of who you are as a company is more than the words on the page.
- CUT CUT CUT as many words as you can. Have an outside potential stakeholder take a look and help you. It’s hard to edit from the inside where everything seems valuable. It’s not, and it’s overwhelming your audience to the point where they just say… “Never mind. I don’t even know where to start, I don’t want to read anything at all. NEXT.”
- Some people just know design and have the natural ability for all things visual. Some people are good at crafting messaging, running a business, selling services and closing the deal. This is not the same person. Don’t make one person do 3 or 4 of these jobs. Here at Ecos, our team can help you with vital projects like your website, your presentation decks and other marketing materials that are the face of your business. The ROI is exponential, and no one ever says, “Well darn, I really wish my company didn’t look so beautiful, consistent and streamlined.” Put some design and design strategy in your budget or your sales and marketing spends are like throwing money in the trash can. You will not regret it.
If you need some help with design or content strategy to figure out how to replace copy with iconography, animations, video content and highly-tried and true design tactics, let us know. We can help you grow your business by capitalizing on those small windows of opportunity that present themselves to you more often than you might realize. Simply email us at email@example.com and tell us what design needs your team has!