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Creating a presentation may not be complicated, but creating an effective presentation is. Our team lives and breathes presentations every day, learning what works and what doesn’t, and it’s time we shared that knowledge. Here are the presentation tips you need to know:

Presentation tips


  1. The Fewer Slides the Better

    You’ve heard it before – don’t put 50+ slides in a presentation – but what you haven’t heard is that there actually is no magic number to how many slides you should have. When you are putting a presentation together, what you really need to think about is how many slides YOU would retain if you were the audience. Take out secondary information that is not needed and strip it down to only what is absolutely necessary to include. #LessIsMore

  2. Remember the 10-Minute Rule

    Always keep the 10-minute attention span in mind when you are creating presentations. Your audience’s attention drops continuously throughout your presentation, and you need to overcome that obstacle to be successful. The trick here is to do something emotionally relevant at each 10-minute mark to retain attention. This could be anything from a personal story, a question posed to the audience, or a good old-fashioned stretch break.

  3. Create Two Versions of One Presentation

    There are two different versions of a presentation that are helpful to create. The first version is the one that you give during the live presentation when you have the audience’s attention. This is the minimalist version, as you do not need to include much text, if any at all. You could merely speak to images, diagrams or videos on each slide. The second version is the one you send to the audience afterwards. This version has more detail around what you covered and text to put visuals in context. This may seem like a lot of work on the front end, but it is worth the effort to know the audience will be listening to you in person, and will have the materials to review after. 

  4. Always Follow Up 

    No matter what the presentation, it is hugely important to follow up with your audience afterwards. Whether you send them the presentation to review (version 2 with more text, of course), documents that you referenced, or just a heartfelt “Thank You.” Your audience will appreciate the one extra step you took and is more likely to remember the content that you covered. And if you have analytics to track their engagement with the materials you send, you’ll have a better gauge the value of following up again later.


As you create your presentations, just remember that your audience has many other things going on in their minds. Keep these presentation tips in mind and keep your message concise so it is easy to digest and easy to remember.